Sep 24th 2019 Back to latest news
Do I need Wellies On The Farm? We are not a muddy farm, we pride ourselves on cleanliness but if it’s been raining lots, then the children will love seeking out puddles and jumping, splashing and having fun. So don’t worry if you have forgotten yours, we are have the latest new trend wellies available here.
This year the conventional wellie was given a kick as a brand new concept in children’s wellies arrived in the UK.
Amanda’s children, aged four and five, love wearing their wellies but they get bored wearing the same ones. Sound familiar?
So she came up with Squelch, which teams transparent wellies with colourful socks so youngsters can sport a host of different looks and watch their toes wriggle!
Amanda, who lives in Alnwick, said: “My children love their welly boots, they wear them all the time, but they get bored with the same pair all year around. As a consequence, I decided I needed to work on a playful concept that gave my kids and others a different looking welly from the same welly and that’s when Squelch was born.”
I went to Trade Fair at the NEC, Birmingham because we look for inspirational new ideas to bring to you. Amanda was sitting at her small space with her brand new product and lots of enthusiasm. We got chatting and she was nervous but excited. I adored the fun concept and placed an order, turned out to be her 1st order EVER! She wrote to me soon after.
“Lovely to meet you at the fair the other day! Thank you very much for our first ever order, you will always be a special customer to us! We are incredibly excited to be stocked in Farmer Palmers look forward to a positive working relationship!”
Amanda launched her website on the 25th March 2019. and here’s her story.
I love kids, I love wellies, I love socks. Once I had decided on my dream product I found my manufacturers through the internet. Kissed a few manufacturing frogs and eventually wound up finding two that communicate transparently and produce a high spec product within the time frame.
We have a great relationship with our manufacturers, all of whom rate highly in human resource audits and I have established manufacturing lead times.
Boots arrive in a 100% cotton drawstring bag, instead of a shoe box
Behind the scene at squelch we are a team! I’ve chosen people who are experts in their fields and who believe in squelch to invest positive energy into driving our brand forward. We have Lauren Black our social media manager. Steve Batey our schools sale rep. Stavros Simonovikis branding and of course my kids Thomas and Alice who really believe in Squelch.
With a variety of funky bright socks, children have a great time choosing the socks and creating new welly boot looks for themselves. We have seasonal socks, for example it is easy to change to Christmas and Halloween boots with other celebration socks being worked on currently. We intend to add to our collection quarterly.
So to sum up, if you want to know more check out squelchwellies.com
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