Feb 4th 2020 Back to latest news
Team Training is Key To Great Day Out and customers’ expectations of a fantastic experience are on the rise. As a result, values, great ethos and good communication will make all the difference to any business. Here is a little insight into some of our beliefs when training.
Create a mission statement that everyone can believe in. Ours is:
“To provide a day out that exceeds the Client’s expectations of a farm park. Ensure it is delivered by a happy, friendly team focused on making every client feel part of the Farmer Palmer family. Getting it right will ensure our commercial business aims for growth, profit, re-development, and efficiency is achieved by our team but still in keeping with the Farmer Palmer’s original ethos of keeping the experience of our Clients a personal one. Resulting in a thriving business where everyone feels like a winner through a united effort.”
A business’s vision is their call to action or rally cry for their desired future. Where can you be in another 20 years and what will make you stand apart from similar businesses to you?
Management is only as good at the communication and structure from the Directors through the management team. This will support the team on the ground in all they do. Understanding your USP and how you want to deliver it is key. Set clear communication, guidelines, quality standards and opportunities for team training and personal development.
Your team are your ambassadors. From pre-visit to welcome, interaction and customer service delivery they will make the difference. Keep communication clear, be transparent and ensure you resolve all questions to the best of your ability. We are human and do not always get it right, but let’s start with a dream and most of it will become a reality!
Hey, if your target market is children, start by WOWing the kids, after all, they are the parent’s “mini-me’s”. Your team must aim to stand out by doing something that’s above and beyond what’s expected – within reason! Remember whatever your team does can have an emotional impact on the receiver. Do not be average. Employ enthusiastic people who aim to deliver a friendly personal relationship that makes people want to come back again and again.
To stay true to your USP – Ours is “Designed for families with children 0 – 8 yrs. encourage children to learn, explore through play and animals resulting in social development and strengthen family bonds through a day out that delivers exceptional service and lifelong memories every time.”
To try to give Clients what they are looking for – Enjoy quality time together as a family, tire the children out and make memories to last a lifetime!
Together we have successfully made Farmer Palmers a household name in Dorset and firmly fixed into the memories of families and children who grow up here.
In this decade customers now expect businesses to be generous, similarly have high standards and impress. However, forgetting this can lead to businesses becoming forgettable and your precious customers move off to the next new thing.
We want to:
Appreciate the Power of “Yes”
In conclusion, always look for ways to help your customers. When they have a request (as long as it is reasonable) tell them that you will endeavor to do it. Look for ways to make doing business with you easy.
Team Training is Key To Great Day Out written by Sandra Palmer-Snellin
“Not a theme park but a wonderful family day out at a lovely Farm!”W Beth
"Good place for the family lots to see and do. Clean and staff helpful. Could spend a day there with the kids and have a great time. Would recommend to everyone."Regular visitor
"An absolutely lovely farm, with the most perfect helpful, knowledgeable staff. We had an amazing day."Regular visitor
Allergy Awareness "We come and visit you every week and I was so pleased to see the "no food" notice up in the soft play areas. My son is anaphylaxis to dairy and peanuts. Thank you for raising awareness and helping my son to not be at risk!"Allergy Awareness
"The imagination and creativity with the play areas is just perfect. Today we fed the lambs and it was such a special moment, I've always wanted to do it and loved it!"Local Visitor
"The passes are fantastic value for money and whenever we come to Farmer Palmer's my children never want to leave. Staff are always very friendly and helpful."Annual Pass Holder
"Even when it's pouring down, FP is a great place to come. Plenty to do under shelter and who doesn't love to put their wellies on and splash in muddy puddles! And for the mums and dads, the cake is amazing :)"Regular visitor
"A rare treat, a full day out and change!"Value for money!
"We keep coming back with our grandchildren"Grandparent’s view
"We are big fans!! My little boy wakes up most mornings asking if he can go to Farmer Palmer’s Farm Park!!"Winning testimonial
"It was amazing. From organisation to the staff, who were fantastic, we were very pleased"Team Farmer Palmer Fan
"Great family day out. Highly recommended!"Holiday visitor to Dorset
"I can't recommend this wonderful place enough. It's an amazing little piece of paradise in Dorset."Lissie Marshall